BEFORE THE SHOW

Preparing my stay and that of my teams in Paris

Hotels in Paris fill up very quickly, so remember to book your accommodation well in advance of the event. You will find information on our website on how to book hotel rooms and obtain information on transport.

Maximise your visibility to generate qualified leads and/or increase traffic to your stand.

I make my brand and my offer visible to future visitors, media and partners

• Register your products online free of charge in the Catalogue, one of the most popular sections of the website. Enter information about your business, your products or services and your brands in your exhibitor area under the ‘Catalogue Registration’ heading.
• Maximise your participation using communication tools 
• Place your advertisement on the show floor plan, buy a banner in a visitors' newsletter, sampling and much more. These tools have been specially designed to make you more visible. Ask your sales manager for more information.

I use the media kit

Publicise your participation in the show using the customisable communication tools available to you (banners, email signatures, visuals for social networking sites).

The media kit is available in your exhibitor area.

I invite my contacts

Invite your prospects and customers. A trade show is always a good opportunity to meet them face-to-face in a friendly setting that's conducive to developing your business.

I print my pass and those of my colleagues

To gain quick and easy access to the show during set-up and to be identified by visitors.

DURING THE SHOW

Don't forget to send your press releases and press kits to the Press Office

Preparing to install and fit out my stand

Make sure that you have chosen and ordered the technical services and furnishings you need to set up your stand in good time: electricity, parking spaces, furniture, stand dressing, decoration, etc. Don't wait until the last minute to be sure that these services will be available and delivered before the show opens.

I welcome visitors to my stand, network and collect leads

• I collect leads.

Use the badge reader at the show. Collect the contact details of your stand contacts and add to your database.

• Rebook for the next edition.

Benefit from a preferential rate and book your stand for the next edition as soon as possible. During the show, the team is available to help you renew your participation.

• I can evaluate the ROI of my participation.

At the end of your participation, we will send you a summary of the main indicators for the show. Your satisfaction is at the heart of our concerns. A questionnaire will be sent to you to gather your feedback, which will help us to plan the next edition.

Dismantling

I make sure that I leave my stand in the same condition as when I arrived.

Our advice before and during the show:

• Communicate about your presence as soon as possible via social networks, an email campaign, press announcements or the purchase of advertising space on the exhibition website.
• Monitor the competition and gather information on market trends, innovations, competitors, customers, partners, etc.
• Restock your products, don't run out of brochures and goodies.
• Tag our Linkedin and X (ex Twitter) accounts to increase your visibility and use the #SIEC logo.
  
  
  

AFTER THE SHOW

• Send a thank-you message to the contacts I met during the show.
• Prepare the next edition of the show